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Behind
the Blooms

About Heirloom Floral

At Heirloom Floral Co., we believe flowers have the power to transform a space and tell a story. We specialize in romantic, garden-inspired floral design for weddings and events across North Carolina and beyond—creating celebrations that feel timeless, intentional, and deeply personal.

Inspired by nature’s movement, texture, and color, our designs are thoughtfully curated to feel lush, artful, and effortlessly beautiful.

Every arrangement is created with an eye for detail and a heart for storytelling, ensuring your florals feel like an authentic reflection of you.

We intentionally take on a limited number of events each season so we can provide an elevated, full-service experience for every client. From our first conversation to the final installation, we’re committed to making the process seamless, supportive, and enjoyable.

Meet the Founder

Tracie Sells

Hi, I’m Tracie—owner and lead designer of Heirloom Floral Co.
For over a decade, I’ve had the joy of designing florals for couples who value beauty, intentional details, and a personalized experience. As we celebrate 10 years of floral artistry in 2026, I’m more grateful than ever for the trust my clients place in me to bring their vision to life.

My design style is rooted in romantic garden aesthetics—lush blooms, organic textures, and natural movement that feel both refined and effortless. I love working with couples who trust the creative process and want florals that not only look beautiful, but create an unforgettable atmosphere for their day.

At the heart of everything I do is connection. My goal is to create more than beautiful flowers—I want you to feel cared for, inspired, and completely confident every step of the way.

The Heirloom Team

Meet Chelsea — our social media queen and wedding-day helping hand! She keeps Heirloom Floral Co. looking beautiful online and helps bring the magic to life behind the scenes during wedding setups.

Keely is part of our amazing setup team and helps bring each wedding-day vision to life. She’s always ready to jump in wherever needed and makes the day even more fun along the way!

Lauren is one of the smiling faces behind our wedding-day setups! She helps transform venues into beautiful spaces and keeps things running smoothly with her calm, can-do attitude.

Jamie is one of our talented designers with an eye for all the pretty details. From creating beautiful arrangements to helping style and set up weddings, she brings creativity and heart to every event.

Jenna is our wedding coordinator and the one who helps keep everything running seamlessly on the big day. From managing timelines to handling all the little details behind the scenes, she makes sure everything comes together beautifully so our couples can relax and enjoy every moment.

Lush Blooms.
Intentional Design.
Unforgettable Celebrations.

With a passion for romantic florals and meaningful details, we design weddings and events that feel timeless and deeply personal. From the first consultation to wedding-day installation, our team is dedicated to creating a seamless experience and florals you’ll never forget.